Regenerative Business: A Cautionary Note

Regenerative Business: A Cautionary Note

November 2025
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ABSTRACT

This article explores the uneasy marriage of ‘regenerative’ with ‘business’, cautioning against greenwashed intentions while honouring the longing for renewal. After examining the term’s rise, exposing its risks and possibilities, it reframes the conversation, inviting deeper questions, spotlighting quiet regenerative acts, and urging a shift from performance to purpose, from buzzwords to life-giving enterprises.

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Author: Cees Hoogendijk

Cees Hoogendijk is an organisation development practitioner working at the crossroads of generative thinking, systemic change, and human connection. His mission: humanisation of the organisation. Through dialogue, language, and presence, he supports shifts in spirit and structure – writing, guiding, and co-creating with those reimagining how we work, organise, and live.

Contact: mail@ceeshoogendijk.nl

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