Beyond the Scorecard

How B Corp Certification Amplifies Business’s Role in Regenerating Communities

November 2025
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ABSTRACT

This article explores how B Corp’s updated certification standards align with regenerative business practices and Appreciative Inquiry. It highlights the role of small and medium-sized enterprises in leveraging their strengths to drive community-centered impact. By reframing certification as a process of appreciative organizational development, the article illustrates how businesses can embed purpose, equity, and systems regeneration into daily operations.

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Author: Nicole S Morris

Dr Nicole S Morris is an associate professor and the LaMarche Endowed Chair at Saint Michael’s College, where she teaches accounting, management, and entrepreneurship. She holds a PhD in Management, an MBA, and a BBA in accounting. A licensed CPA and CGMA, Nicole’s research focuses on sustainable business practices and experiential learning.

Contact: nsmorris@smcvt.edu

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