(Un)ecological Narratives and Artificial Intelligence: An Ecolinguistic Approach to Narrative Transformation Across Virtual and Physical Worlds

(Un)ecological Narratives and Artificial Intelligence: An Ecolinguistic Approach to Narrative Transformation Across Virtual and Physical Worlds

September 2026
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ABSTRACT

This article explores how ecolinguistics can inform the development and application of artificial intelligence within Appreciative Inquiry processes. It introduces the H4rmony Project and Ecophora, an ecolinguistically aligned chatbot designed to identify and promote narratives that support ecological and social flourishing. The article argues that AI can contribute to co-creating more sustainable and ethically grounded futures.

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Author: Mariana Roccia

Mariana Roccia is a research associate at the University of Gloucestershire, UK. For the past ten years, she has explored how ecolinguistics can enrich people’s lives and professional practices by deepening awareness of the relationship between language, ecology, and values. She is interested in how spaces might be created for generative dialogue, reflection, and the co-construction of more life-affirming and sustainable narratives.

Contact: mroccia@glos.ac.uk

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