My Journey Into Regenerative Business Practices: A CEO’s Story

My Journey Into Regenerative Business Practices: A CEO’s Story

November 2025
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ABSTRACT

This article describes how a new CEO and a small group of dedicated employees took a shipyard that was ‘40 days to broke’ and created one of the Navy’s best shipyards – through creative collaborations with various different members of the community within which they operated. The values of gender equity, quality education, and innovation guided the creation of win–win solutions that combined the strengths of the business with the strengths of its community ecosystem.

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Author: Alan Lerchbacker

Alan Lerchbacker teaches at University of San Diego and California State University San Marcos. He is on the board of trustees for the US Naval Academy and the board of directors for the National Medal of Honor Learning Center.

Contact: Alan@Navalcoating.com

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