Organizational Excellence

Reinvention is The Strategy: Breathing New Life into Change Management Gone Wrong

April 2025
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ABSTRACT

As disruptions and the rate of change accelerate, traditional change management approaches no longer work. Businesses must embrace continuous reinvention. By questioning basic assumptions around change and embedding reinvention principles grounded in Appreciative Inquiry, organizations can turn disruption into advantage by building a system of continuous reinvention to ensure long-term resilience and growth.

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Author: Nadya Zhexembayeva

Founder and chief reinvention officer of the Reinvention Academy (USA) and known as ‘the reinvention guru’, Dr Nadya Zhexembayeva is a scientist, entrepreneur and educator specializing in resilience and reinvention. She’s a TEDx speaker, Forbes and Harvard Business Review contributor, and an award-winning author.

Contact: https://www.linkedin.com/in/nadyazhexembayeva

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