Re-thinking a College of Business Administration with Visual Strategic Planning

Re-thinking a College of Business Administration with Visual Strategic Planning

February 2025
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ABSTRACT

This paper details an Appreciative Inquiry approach used in building a strategic plan for a college of business. The process incorporated visual and creative exercises to harness people’s dreams and ideas for an innovative future. The results of a four-stage strategic planning process created strong support from all groups within the college. The output of the process was a visual strategic plan that succinctly and effectively communicated the strategic goals of the college.

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Author: Ruth Guthrie

Ruth Guthrie is professor of Computer Information Systems and former interim associate dean for the College of Business Administration at California Poly Pomona. She has led and contributed to a variety of strategic projects in both industry and academia.

Contact: raguthrie@cpp.edu

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Author: Cheryl Wyrick

Cheryl Wyrick is associate dean and professor of Management and Human Resources at the College of Business Administration at California Poly Pomona. She has been responsible for several strategic initiatives in her various leadership roles both on campus and with professional organizations.

Contact: crwyrick@cpp.edu

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