An Organization Development Approach to Branding

Lessons from Sustainability Pioneer Interface

February 2022
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Sustainability pioneer Interface, Inc.’s midcourse correction illustrates the impact of an organization’s ability to redefine its purpose beyond profits. Using Interface’s journey as a model, my team developed an Appreciative Inquiry-inspired and OD-based approach that supports organization change through the development of an authentic narrative that engages employees, innovates industries, and solidifies responsible corporate reputations.


Author: Mona A. Amodeo

Dr Amodeo is an OD and brand strategist, founder of brand transformation firm idgroup, and author of Beyond Sizzle: The Next Evolution of Branding. Her work spans the boundaries of scholarship and practice in the disciplines of branding, communications, and OD and change


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