An Appreciative Inquiry into Business as an Agent of World Benefit


Over the past decade there has been a steady increase in corporate leaders’ concern for linking business activities with social and environmental issues using terms such as corporate social responsibility, corporate citizenship, and sustainability or sustainable value creation. The norm to associate business with greed and corruption persists, as does the attitude that doing ‘good’ costs business. This article is about an application of Appreciative Inquiry that is helping to transform the global narrative about the role of business in society and the mindsets of future business leaders.


Author: Ronald Fry

Ron Fry is professor of Organizational Behavior at Case Western Reserve University, where he helped pioneer Appreciative Inquiry and co-create the first Masters’ program in Positive Organization Development. He currently serves as the Stiller Endowed Chair and visiting professor at the Cooperrider Center for Appreciative Inquiry.


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  1. Nathalie van de Loo

    Good insights!

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