An Appreciative Inquiry into Business as an Agent of World Benefit

ABSTRACT

Over the past decade there has been a steady increase in corporate leaders’ concern for linking business activities with social and environmental issues using terms such as corporate social responsibility, corporate citizenship, and sustainability or sustainable value creation. The norm to associate business with greed and corruption persists, as does the attitude that doing ‘good’ costs business. This article is about an application of Appreciative Inquiry that is helping to transform the global narrative about the role of business in society and the mindsets of future business leaders.

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Author: Ronald Fry

Ronald Fry is Professor of Organizational Behavior at Case Western Reserve University, where he helped pioneer Appreciative Inquiry and directed the first Masters Program in Positive Organization Development. He currently leads the World Inquiry Project using AI stories to surface Business Innovations for World Benefit.E: ronald.fry@case.edu

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Comments

  1. Nathalie van de Loo

    Good insights!

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