Business as An Agent of World Benefit: Why Do Good Things Happen to Good Companies?


The quest for a flourishing Earth is the most significant Appreciative Inquiry and organization development opportunity of the 21st century. The more successful our macro AI becomes (for example, helping Tesla Motors electrify the renewable energy age) the more powerful our micro OD impact will become (a flourishing enterprise on the inside). Why? Because of the concept we now call ‘mirror flourishing’ – it’s about giving beyond ourselves, and it is the most potent force on the planet.


Author: David Cooperrider

David L. Cooperrider, Ph.D. is Distinguished University Professor at Case Western Reserve University, and Honorary Chair, the Cooperrider Center for Appreciative Inquiry, Champlain College. David received a Lifetime Achievement Award in OD. His newest book is The Business of Building a Better World.


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