Business as An Agent of World Benefit: Why Do Good Things Happen to Good Companies?


The quest for a flourishing Earth is the most significant Appreciative Inquiry and organization development opportunity of the 21st century. The more successful our macro AI becomes (for example, helping Tesla Motors electrify the renewable energy age) the more powerful our micro OD impact will become (a flourishing enterprise on the inside). Why? Because of the concept we now call ‘mirror flourishing’ – it’s about giving beyond ourselves, and it is the most potent force on the planet.


Author: David Cooperrider

David Cooperrider, PhD, is Distinguished University Professor at Case Western Reserve University and holds two chaired professorships: Char and Chuck Fowler Professor of Business as an Agent of World Benefit & the Fairmount Santrol-David L. Cooperrider Professorship in Appreciative Inquiry. Faculty founder and director of the Fowler Center for Business as an Agent of World Benefit, he is also the Honorary Chair of Champlain College’s David L. Cooperrider Center for Appreciative Inquiry at the Stiller School of Business.


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