How Business Can Prosper by Building a Better World

A Strengths-Based Approach to Co-Creating Mutual Value

November 2023
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ABSTRACT

Businesses could, in partnership with their stakeholders, do even better than they are by identifying and capturing new value-creation opportunities that directly address the 17 UN development goals. Co-creating Mutual Value is an approach to using the positive core of a business, its ecosystem, and engagement of all voices.

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Author: Bernard Mohr

Bernard is co-founder of the Co-Creating Mutual Value Collaborative and originator of Regenerative Business Growth – a methodology for developing market-based, net positive solutions to our social, economic, and ecological challenges. An Appreciative Inquiry pioneer, he brings to this work 45 years of participative innovation and design around the world.

Contact: bernard@cocreatingmutualvalue.org

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Author: Susan Donnan

Susan is a member of the Co-Creating Mutual Value Collaborative. She has diverse business experience in multiple industries around the world. She enjoys using whole-system approaches to facilitate large scale complex change. Her aspiration is to contribute to creating a sustainable, regenerative, and flourishing world.

Contact: susan@cocreatingmutualvalue.org

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Author: Neil Samuels

Neil is a co-founder of the Co-Creating Mutual Value Collaborative and was intimately involved in developing some of the ideas for this article. He recently returned to his consultancy, Profound Conversations, specializing in strengths-based whole system transformation through collaborative design processes and accelerated cultural change.

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Author: Chris Reaves

Chris has abiding interests in how the world works, how he might have a positive influence and how to engage others in making things better. Chris has become increasingly concerned with how damaging limited perspectives and self-interests are. Engaging with the CCMV Collaborative seems like a productive next act in influencing how to make a better world. Contact: chris@cocreatingmutualvalue.org

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Author: Fritz Walter

For over 20 years, his work as a systemic organizational consultant has been inspired by providing a space for people to meet as human beings in order to collaboratively and co-creatively develop viable and sustainable solutions for their concerns, their organization, and the planet. Contact: fritz@cocreatingmutualvalue.org

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