Putting Appreciative Communication into Practice on Social Media Platforms

November 2021
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ABSTRACT

Is it possible to have meaningful conversations on social media platforms at a time when there is so much divisiveness and partisanship? It is not only possible but doable! By applying the AI principles of Wholeness and Enactment to social media conversations, I present a model framework to guide conversations away from those that devalue to those that add value.

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Author: Elaine Young

Dr. Elaine Young is professor of Digital and Social Media Marketing and lead faculty of the Online B.S. in Marketing Communication at Champlain College in Burlington, Vermont, USA. A certified Appreciative Advisor, Elaine incorporates AI techniques throughout her work.

Contact: eyoung@champlain.edu LinkedIn: in/elainejyoungl

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