Feature Choice: Imagine Your Strategy as a Visual Story, Well Told

ABSTRACT

Imagine your strategy as an entertaining and communicative visual story, well told and well understood. This article explores how the Visual Story Map process helped an organization articulate and communicate its strategy, purpose and aspirational culture in a compelling, engaging and memorable way. Visual Story Maps functioned as powerful leadership development tools, which brought humanity back into the workplace.

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Author: Tracey Swanepoel

An MBA (Henley) graduate Tracey Swanepoel is the founder of THINKspiration, a leadership development consultancy. Her book The Leadership Riptide – And How to Escape was published in 2016 and was selected by the South African Board of People Practices as one of their top five leadership books.

Contact: tracey@thinkspiration.co.za

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