The Generative Nature of SOAR: Applications, Results and the New SOAR Profile

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The purpose of this article is to share some of my experiences and learning journey in the ongoing development of the SOAR strategic thinking and planning framework and its applications, plus some empirical research that has been conducted to advance the theory and practice of SOAR. I begin with a brief review of the SOAR framework, highlight some of its applications, and address one of the common criticisms of SOAR – that it ignores an organization’s weaknesses and threats.


Author: Jackie Stavros

Jacqueline Stavros is a professor in the College of Business and IT at Lawrence Technological University. Jackie’s passion is working with others to create meaningful results for positive change. She has co-authored many books and articles plus worked around the globe using Appreciative Inquiry, Conversations Worth Having and SOAR to help people thrive and organizations increase performance.


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