The Generative Nature of SOAR: Applications, Results and the New SOAR Profile

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The purpose of this article is to share some of my experiences and learning journey in the ongoing development of the SOAR strategic thinking and planning framework and its applications, plus some empirical research that has been conducted to advance the theory and practice of SOAR. I begin with a brief review of the SOAR framework, highlight some of its applications, and address one of the common criticisms of SOAR – that it ignores an organization’s weaknesses and threats.


Author: Jackie Stavros

Jackie Stavros is a professor at Lawrence Technological University’s College of Business and IT. Her passion is working with others to discover their strengths, opportunities, aspirations and results for positive change and applying AI in everyday conversations to fuel productive and meaningful engagement ( 


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